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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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02463_Field_MOEW T1.txt
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1996-04-10
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494b
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11 lines
With electric technology, the public disappears into
what is now called, somewhat unhappily, the mass
audience. Now, the mass is a group of people who
are totally involved in each other. They don’t have
the simple, classified status of people sitting in
rows in seats or in rows of desks in classrooms as
far as that goes. The mass audience is one of
instant circuitry and involvement and its boundaries
are not national at all.
Take Thirty , April 1, 1965, CBC Television.